Nutrition & Health Expert Founder Activense – Shilpa Bhoskar Shares her Brand Story
How and when did you plan to start with your own Nutrition Brand ?
Since I was a child I was interested in biology and to know about how a body works, my basic graduation was from Microbiology stream and worked as a Microbiologist, I also did a course in Medical transcription for the same passion of learning more about the body.
As life was going ahead, I met with a small accident when my hand just got twisted along with my bikes handle I suffered with a fracture just below my wrist.
Even after 2 months my fracture did not heal and we discovered that I had osteopenic bones, just at the age of 34. his event triggered me to look into self nutrition and my childhood dream of studying about the body systems crept up again.
I did a basic course in nutrition to start with, then I pursued a Sports nutrition course as well and started counseling as a Nutritionist under my brand ‘Saundarya Nutrition and Beauty Consultancy’, side by side I kept upgrading my skills and knowledge and did my Diploma in Nutrition and health Education.
I received a gold medal in my Diploma for my excellence. Immediately after completing my Diploma I enrolled myself for the ‘Master’s in Dietetics and Food Service Management’.
What’s the core idea behind Activense?
In 2016, we rebranded our company as ‘Activense’ – Your Nutrition Partner, with a mission of making millions of people Happier, Healthier, Prosperous and Positive. What does Activense mean?
So it is a combination of Active-Sensible-Effective, keep yourself active, eat sensibly and experience the effectiveness !!!
Please if you can elaborate on your thoughts on crash Diets and weight loss myths.
Eating sensibly means having wholesome food which gives you all the nutrients and hence a Crash diet is a big No No. Crash diets will give you a temporary effect by showing that you have lost weight but it is majorly the water weight and muscle weight which you loose and a huge amount of nutrient deficiency is created hampering many functions of your body , the effects of which you experience later.
Many of you complain of weight gain immediately after you are off the Crash diet, the deficiencies create cravings to eat more food and also the muscle loss lowers your metabolism induces more fat storage. Thus a viscious cycle of crash diet and increased fats is created.
Your goals for 2020 ?
Goal 2020 – To help minimum 1000 people to improve their health and train atleast 100 individuals to chart out a healthy diet schedule for themselves and their family.
Your Fitness Inspiration ?
There are various people who keep on inspiring me, like Hema Malini ji, Rekha ji who in their 70s and 60s have kept them so fit. Shilpa Shetty, Akshay Kumar, Milind Soman and his mom, to mention specially, then a very good friend of mine Mukul Talwalkar. They all keep on inspiring me for various reasons
