When did you think of founding Impact Study?
I’d say it’s the mix of my problem-solving skills and my passion for fair play that got me to establish the Impact Study biz. It was taking too long to get products and services to the market and often at considerable expense; resulting in start-ups losing to the big players creating a sort of monopolization in business. I have seen how these businesses were simply struggling due to a lack of direction and a cohesive overall strategy.
Companies have been exuberantly exhausting their resources on creative and business consulting firms, only to find themselves struggling to bridge the gap between the results of the two. The ordeal of having to delegate finances and time on business consultation or brand positioning and lack of execution direction has been stunting the growth of several potential market leaders.
So as a solution, I started Impact Study Biz an amalgamation of Brand and Business strategy to help start-ups with time and budget-friendly cohesive strategy with execution tools. This provides companies with sustainable growth and access to market-creating fair opportunities for new products and services.
What are the core ideas and strategy you follow at Impact Study?
At Impact Study Biz we leverage technology and data science, to generate brand and business strategy that creates an impact in the market and brings real-world results. Our strategy is simple, we use data, we know how to read the market trends, and build predictable models through technology. The back of our backgrounds lies in branding and management; it gives us an extra advantage to bring these two things together. Our core idea is about building a fair-market. Every startup, innovator, an entrepreneur should have access to the strategy so that they can bring their products and services to consumers. That’s how we build monopsony instead of a monopoly and we do just that, we bring working strategies to this start-up and help them establish themselves and grow their business.
How can one join and learn through Impact Study?
We are always hiring, so anyone who is interested can drop in an email to contact@impactstudybiz.com with the subject “employment application ” and as we see an opportunity fit for the applications we received we hire them. We provide on the job training, we believe that theories are useful but when you actually do the work and get into the core reality of it that is what builds a useful experience.
What are the opportunities you’re building for youngsters?
We hire a lot of freshers and interns in different segments, providing them opportunity to pick from full time, part time or project related engagement. I believe everyone has their unique way of working and we encourage creativity, out of the box ideas and let them explore their own way to get things done. It’s all about building accountability, ability to take decisions, meeting KPIs without putting blinders on them. I promote independent ideas rather than conformity. This helps build them into responsible professionals.
Your Core Strengths?
I say that our superpower is problem-solving. To be able to do that effectively we are Grounded, Creative, and Audacious. It’s this combination that keeps us picking up big problems and we always find a creative solution for it. But it’s our grounded attitude, that reminds us that whatever action we take needs to bring results. Hamilton really captures the senses of your entire company with this line- “I am just like my country, Young Scrappy and Hungry”. That’s what our strength is! We value time and money, just like every other startup. hence we are accountable for our actions for our clients and we make sure that instead of asking them to dream smaller, we work hard to get them closer to their goals in a sustainable way.
